Pricing

Pricing plans for optical stores at different stages

Choose a plan based on your store size, workflow complexity, automation needs, and branch structure. Guru It Services supports onboarding for every tier.

Updated 22 March 2026 Refreshes 19 April 2026 4 min read

The pricing structure is designed to let a single-store optical shop start cleanly and then move into AI, CRM automation, purchases, reports, branch operations, and enterprise controls when the business grows.

Starter plan

For single optical stores starting clean digital operations

Price: Rs. 0/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • GST-ready billing, invoices, and shop setup
  • Customer CRM, prescriptions, and order lifecycle
  • Appointments and walk-in queue management
  • Inventory visibility with low-stock awareness
  • Basic reminders and reusable message templates

Growth plan

For growing optical businesses that need automation and deeper control

Price: Rs. 0/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • Everything in Starter
  • Vendor purchases, refill suggestions, and supplier desk
  • WhatsApp CRM automation and campaign workflows
  • Reports, decision console, and business visibility
  • AI assistant with smart search, OCR, and guided actions
  • Staff roles, targets, and priority onboarding support

Enterprise plan

For multi-branch teams and platform-scale operations

Price: Rs. 299/month

Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.

For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.

  • Everything in Growth
  • Multi-branch access, branch comparison, and stock transfers
  • Super admin controls for shops, plugins, and platform settings
  • Lead discovery, SEO automation, and growth engine workflows
  • Advanced rollout planning, migration, and integration support
  • Custom implementation for chains and high-scale operations

Related pages in this topic cluster

Optical Shop Management Software India | Optical Mart

Optical Mart: India’s all-in-one optical shop management software for billing, CRM, appointments, orders, prescriptions, inventory, AI, branches, and growth. Trusted by optical retailers for practical daily control and repeat-customer growth.

Optical Software Features | Optical Mart

Explore Optical Mart’s feature set for optical store operations: AI automation, branch control, CRM, inventory, appointments, orders, and growth. Designed for Indian optical retailers who want connected workflows.

Optical Mobile Catalog App | Optical Mart

Install the Optical Mart shop-admin mobile catalog app for AI-assisted product capture, catalog sync, and seamless inventory management. Built for optical stores that want faster product workflows.

Optical Software by City | Optical Mart

Explore local optical software landing pages for Delhi NCR and key Indian optical markets. Find city-specific solutions for billing, CRM, inventory, and appointments.

Optical Software Solutions | Optical Mart

Feature-focused landing pages for billing, inventory, CRM, prescriptions, orders, appointments, and marketing. See how Optical Mart supports every workflow optical stores care about.

Frequently asked questions

Which plan is best for a single optical store?

Starter is positioned for single stores that need billing, orders, prescriptions, appointments, and clean daily control without a heavy rollout.

Which plan includes AI, CRM automation, and deeper visibility?

Growth is the best fit when a store wants AI assistance, refill suggestions, WhatsApp CRM, reports, and stronger day-to-day operational guidance.

When should a business move to Enterprise?

Enterprise fits multi-branch businesses, rollout-heavy teams, and owners who need branch governance, super admin tooling, growth automation, and custom implementation support.