Pricing plans for optical stores at different stages
Choose a plan based on your store size, workflow complexity, automation needs, and branch structure. Guru It Services supports onboarding for every tier.
Updated 22 March 2026Refreshes 19 April 20264 min read
The pricing structure is designed to let a single-store optical shop start cleanly and then move into AI, CRM automation, purchases, reports, branch operations, and enterprise controls when the business grows.
Starter plan
For single optical stores starting clean digital operations
Price: Rs. 0/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
GST-ready billing, invoices, and shop setup
Customer CRM, prescriptions, and order lifecycle
Appointments and walk-in queue management
Inventory visibility with low-stock awareness
Basic reminders and reusable message templates
Growth plan
For growing optical businesses that need automation and deeper control
Price: Rs. 0/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
Everything in Starter
Vendor purchases, refill suggestions, and supplier desk
WhatsApp CRM automation and campaign workflows
Reports, decision console, and business visibility
AI assistant with smart search, OCR, and guided actions
Staff roles, targets, and priority onboarding support
Enterprise plan
For multi-branch teams and platform-scale operations
Price: Rs. 299/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
Everything in Growth
Multi-branch access, branch comparison, and stock transfers
Super admin controls for shops, plugins, and platform settings
Lead discovery, SEO automation, and growth engine workflows
Advanced rollout planning, migration, and integration support
Custom implementation for chains and high-scale operations
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Install the Optical Mart shop-admin mobile catalog app for AI-assisted product capture, catalog sync, and seamless inventory management. Built for optical stores that want faster product workflows.
Explore local optical software landing pages for Delhi NCR and key Indian optical markets. Find city-specific solutions for billing, CRM, inventory, and appointments.
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Frequently asked questions
Which plan is best for a single optical store?
Starter is positioned for single stores that need billing, orders, prescriptions, appointments, and clean daily control without a heavy rollout.
Which plan includes AI, CRM automation, and deeper visibility?
Growth is the best fit when a store wants AI assistance, refill suggestions, WhatsApp CRM, reports, and stronger day-to-day operational guidance.
When should a business move to Enterprise?
Enterprise fits multi-branch businesses, rollout-heavy teams, and owners who need branch governance, super admin tooling, growth automation, and custom implementation support.