Pricing plans for optical stores at different stages
Start with Basic Free, move to Pro WhatsApp at Rs. 599/month, or choose Custom B2B for advanced rollout and custom workflow needs.
Updated 22 March 2026Refreshes 5 April 20264 min read
The pricing structure is designed to keep the basic platform free forever, offer a paid live WhatsApp layer for repeat-sales automation, and support no-fixed-cost B2B customization for chains or rollout-heavy buyers.
Free Trial plan
For a store that wants to run a full month on real billing before paying anything
Price: Free for 1 month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
Everything in Standard for one month
GST-ready billing, invoices, and shop setup
Customer CRM, prescriptions, and order lifecycle
Offline desktop app for the counter
Appointments and walk-in queue management
Your data stays yours if you do not continue
Basic plan
For a single-counter store that wants full billing on the web and offline
Price: Rs. 299/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
One user login
GST-ready billing, invoices, and shop setup
Customer CRM, prescriptions, and order lifecycle
Offline desktop app that keeps billing without internet
Inventory visibility with low-stock awareness
Appointments and walk-in queue management
Standard plan
For stores with staff, where more than one person needs to be logged in
Price: Rs. 599/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
Everything in Basic
Up to ten user logins with roles
Live WhatsApp CRM automation and campaign workflows
Vendor purchases, refill suggestions, and supplier desk
Reports, decision console, and business visibility
AI assistant with smart search, OCR, and guided actions
Hospital plan
For eye hospitals and chains that need clinical workflows and a guided rollout
Price: Rs. 999/month
Choose this plan by matching the store's current operating load, not only the number of users. A single shop may need stronger CRM and reporting if repeat visits, pending jobs, and stock control are already becoming difficult to review.
For growing teams, pricing should be evaluated against the cost of missed follow-ups, manual reporting, billing delays, and owner time spent checking disconnected records.
Everything in Standard
Up to twenty-five user logins
Hospital and clinical workflows
Multi-branch access, branch comparison, and stock transfers
Advanced rollout planning, migration, and integration support
Commercial customization for chains and high-scale operations
Optical Mart: India’s all-in-one optical shop management software for billing, CRM, appointments, orders, prescriptions, inventory, AI, branches, and growth. Trusted by optical retailers for practical daily control and repeat-customer growth.
Explore Optical Mart’s feature set for optical store operations: AI automation, branch control, CRM, inventory, appointments, orders, and growth. Designed for Indian optical retailers who want connected workflows.
Register your optical shop on Optical Mart. Create a Basic Free account for billing, customers, prescriptions, inventory, orders, and follow-up in one simple system.
Connect with the Optical Mart team for rollout planning, pricing, onboarding support, and workflow advice. India’s trusted optical software partner for daily operations and growth.
Feature-focused landing pages for billing, inventory, CRM, prescriptions, orders, appointments, and marketing. See how Optical Mart supports every workflow optical stores care about.
Frequently asked questions
Which plan is best for a single optical store?
Basic Free is positioned for single stores that need billing, orders, prescriptions, appointments, CRM, and daily control without monthly software cost.
Which plan includes paid live WhatsApp automation?
Pro WhatsApp is the best fit when a store wants paid live WhatsApp campaigns, AI assistance, refill suggestions, reports, and stronger day-to-day operational guidance.
When should a business choose Custom B2B?
Custom B2B fits multi-branch businesses, rollout-heavy teams, distributors, and owners who need branch governance, custom workflows, integrations, and implementation support.